About Us


In September 2011, our first ‘babymonster’ was born, there began the search by her mum, for all her clothes and shoes... in August 2013 our online store was created!

In 2014, another little monster joined our family and we began to appreciate that sometimes ‘babymonsters’ turn into ‘little angels’. Astrid is a wonderful big sister to Jasper, who (at the time of writing) is still a bit of a monster!

Mum's (Lisa) background is in accounting and finance, but her passion is shopping… predominantly for Astrid and Jasper. She grew up and lived most of her life in Australia, but has been living in London since early 2000’s. Dad (Richard) likes to think is the technical genius behind the operation, though in reality is far from it!




We stock a variety of brands and styles, the underlying philosophy is quality shoes and clothes from across the globe, all with unique designs and made with beautiful materials.

We stock shoes for boys and girls up to Size 35 (39 for school shoes), as well as a small selection of clothing and accessories from baby sizes up to 8 yrs for girls and 4 yrs for boys. We cater for all purposes: from a very plain shoe that can be worn every day, to a special occasion shoe.

Oh and I almost forgot... the most important aspect being able to offer a selection other than pink for girls! Pink has its place but one of our principals is being able to match many outfits, hence you’ll find as much variety in our shoes as the clothes on the high street.

I hope you enjoy the selection as much as I enjoyed choosing it